STRATEGIST | WRITER
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SPOTIFY

This was an MCAD class project that allowed me to create a campaign for Spotify’s Global Viral 50 playlist and present that campaign to Spotify’s Director of Strategy

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This was an MCAD class project that allowed me to create a campaign for Spotify’s Global Viral 50 playlist and present that campaign to Spotify’s Director of Strategy. For this project, I honed in on one target demographic and created a campaign that would successfuly reach them.