SG. TOLLEFSON
STRATEGIST | WRITER
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PRESENT MOMENT

P R E S E N T   M O M E N T

 THIS WAS AN MCAD PROJECT THAT FOCUSED ON BRINGING CUSTOMERS IN TO OUR CLIENT’S HERB AND BOOKSTORE. I FOCUSED ON STRATEGIC AND IN-DEPTH CUSTOMER RESEARCH WHERE I WAS ABLE TO CREATE A CUSTOMER JOURNEY MAP THAT OUTLINED A FEW OF THE CUSTOMERS' EXPERIENCES.

BELOW IS THE CUSTOMER JOURNEY MAP I CREATED TO BETTER OUTLINE THE CUSTOMERS SHOPPING EXPERIENCE WHILE IN PRESENT MOMENT. I HAD VISITED THEIR STORE ON MULTIPLE OCCASIONS TO OBSERVE THEIR CLIENTAL, AND THIS INFOGRAPHIC REPRESENTS THEIR JOURNEY.